What is one of Albert Bandura's key factors in the copying process?

In Albert Bandura's social learning theory, one of the key factors in the copying process is motivation. After observing behavior, individuals must feel motivated to replicate that behavior. This motivation can arise from various sources, such as the expectation of reward or the enjoyment derived from the modeled behavior. If a person observes someone receiving positive reinforcement for an action, they may feel more inclined to imitate that action themselves.

While observation is certainly a critical component in learning, as it involves witnessing the behavior of others, without the motivation to act on what has been seen, the learning may not translate into actual behavior. Similarly, cognition and reinforcement play important roles in the overall process of learning and behavior adoption, but motivation specifically underscores the desire and willingness to engage in the learned behavior after observing it.